Sweden takes candy seriously. Like, really seriously. Here's why Swedish candy stands apart and why we built a whole shop around it.

Lördagsgodis - Saturday candy
In Sweden, Saturday isn't just the weekend, it's candy day. The tradition of lördagsgodis means families fill bags with pick-and-mix candy together every weekend. Sweden has one of the highest candy consumption rates in the world, and we love it for that.

Pick-and-mix culture
Swedish supermarkets dedicate entire aisles to pick-and-mix walls with hundreds of varieties. It's an experience, not just shopping. We're bringing that exact feeling to Zurich.

Bold, unique flavors
Sour salty licorice, salmiak, fizzy raspberry boats, foam cars, chocolate-covered marshmallow puffs - Swedish candy goes places other candies don't dare. You'll find flavors here you've never tried anywhere else.

Quality over shortcuts
Swedish candy makers focus on real ingredients, balanced sweetness, and texture that actually holds up. No overly waxy gummies or one-dimensional sugar bombs.

Iconic brands & classics
From Bubs and Malaco to Cloetta and Haribo Nordic, we stock the brands Swedes have grown up with - the ones that bring back childhood memories with every bite.

It's more than candy
It's a tradition, a ritual, and a little bit of Swedish coziness in every bag. Welcome to fika med godis.